Consumer behavior Essay Example | Topics and Well Written Essays - 4500 words

Consumer behavior - Essay Examplevalue food food market there are gaps in areas of search in relation to the specific market size which can be expected and in certain psychographic aspects of the consumer office profile. These will be identified throughout the report.Specific market size cannot accurately be predicted, due to an apparent trend in the United commonwealth for a more socially-acceptable movement toward thrift in the glacial foods sector. This seems to be moving different markets together, thus creating large opportunity for a more set market focused brand campaign. Before determining an appropriate market size, it would be inevitable to understand which specific region of the country could best be supplied logistically. Competitors consist of many multi-national companies with very wide product lines, therefore this is also an indication of high profit potential if Northern Ireland pursues a less municipal approach to sales by expanding beyond the UK. In London a lone, with such a large emphasis on thrift mixing markets, the four jillion adult consumers in this region could serve as a test market for introduction into the consumer market and represent enormous profit opportunity.One illustrious trend in this market environment is how the different competitors continue to use interesting marketing positioning tactics, through promotion, to create different perceptions with the customers. From an observational research perspective, the quality of the products as well as the food texture does not seem to be a marketing objective in this region. Rather, creating the personal confederacy between how the product would be viable in the family environment and the consumers visual taste sensations in advertisements remains the large focus of marketing in this frozen foods community.Because this will be more of a mass market-focused campaign for the quality dinner foods provided by Northern Ireland Fast Food Company, it will be necessary to fully d etermine which city and region will be the first