Methods of marketing research Essay Example | Topics and Well Written Essays - 1000 words

Methods of marketing explore - Essay vitrineThis differentiate it from Quantitative Research in which a large group of respondents provide data that argon statistic every(prenominal)y analyzed.Qualitative look into methods are apply primarily as a prelude to valued research. They are used to make up ones mind a problem, generate hypotheses, identify determinants, and develop numeric research designs. They are expensive and slow. Because of the low number of respondents involved, these exploratory research methods cannot be used to generalize to the whole population. They are however, very valuable for exploring an issue and are used by almost all researchers.Quantitative research is an overall presentation of a research. It defines the problem, the research design and the method of data collection and most of all the data is interpreted apply the various statistical tools give careThe data collected is interpreted and presented using charts, graphs and diagrams to be easi ly understood. The quantitative technique is more(prenominal) immaculate because it involves a large number of archetype compared to the qualitative technique.As qualitative technique is a achievement event to the quantitative technique, it is used to define a problem, generate hypothesis identify determinants, and devel... They are expensive and slow. Because of the low number of respondents involved, these exploratory research methods cannot be used to generalize to the whole population. They are however, very valuable for exploring an issue and are used by almost all researchers. Examples include focus groups, in-depth interviews, and projective techniques.Why Quantitative is more important in marketing research Quantitative research is an overall presentation of a research. It defines the problem, the research design and the method of data collection and most of all the data is interpreted using the various statistical tools likeParametric tests of a single sample t test, z test.Parametric tests of two independent samples two-group t test, z test.Parametric tests of two independent samples two-group t test, z test Nominal/ordinal take test of a single sample chi-square, Kolmogorov-Smirnov one sample test, runs test, binomial test and many moreThe data collected is interpreted and presented using charts, graphs and diagrams to be easily understood. The quantitative technique is more accurate because it involves a large number of sample compared to the qualitative technique.As qualitative technique is a proceeding event to the quantitative technique, it is used to define a problem, generate hypothesis identify determinants, and develop quantitative research designs, and qualitative research design cannot be used to generalize the whole population as it involves a less number of respondents.Example If pepsi wants to launch its soft drink in a country and the manager wants to research that whether his soft drink (pepsi) would be suitable and profitable t o launch in that country, and then